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Artificial Intelligence


Beyond Vaccines: A Risk Communicator's Guide to Countering Sophisticated Disinformation

Sep 3, 2025

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10 min read

Beyond Vaccines: A Risk Communicator's Guide to Countering Sophisticated Disinformation

Philippe Borremans
Philippe Borremans
When flames meet human nature: what forest fires reveal about risk and emergency communication

Aug 13, 2025

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17 min read

When flames meet human nature: what forest fires reveal about risk and emergency communication

What 23 European studies reveal about human behavior in emergencies

Philippe Borremans
Philippe Borremans
The 8.8 Wake-Up Call: Emergency Communication Lessons from the Pacific Rim

Aug 6, 2025

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12 min read

The 8.8 Wake-Up Call: Emergency Communication Lessons from the Pacific Rim

What Russia's massive earthquake taught us about cross-border emergency communication response

Philippe Borremans
Philippe Borremans
When the Cavalry Isn't Coming: Why Your Neighbour Might Be Your Best First Responder

Jul 23, 2025

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16 min read

When the Cavalry Isn't Coming: Why Your Neighbour Might Be Your Best First Responder

How a LinkedIn discussion revealed the untapped potential of neighbourhood-level emergency response

Philippe Borremans
Philippe Borremans
How to communicate risks when you don't know all the answers

Jul 16, 2025

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13 min read

How to communicate risks when you don't know all the answers

Why acknowledging uncertainty builds more trust than projecting false confidence, and the frameworks that make it work

Philippe Borremans
Philippe Borremans
OECD Report – Your crisis playbook won't work for what's coming next

Jul 3, 2025

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12 min read

OECD Report – Your crisis playbook won't work for what's coming next

Why the latest OECD research report on emerging risks is about to change everything you know about crisis preparedness

Philippe Borremans
Philippe Borremans
Report: The Crisis in Crisis Communications

Apr 30, 2025

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9 min read

Report: The Crisis in Crisis Communications

Why the world is running out of the people we need most when crises strike.

Philippe Borremans
Philippe Borremans
Conceptual and Practical Differences Between Risk, Emergency, and Crisis Communication

Apr 7, 2025

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6 min read

Conceptual and Practical Differences Between Risk, Emergency, and Crisis Communication

Distinguishing Risk, Emergency, and Crisis Communication Across Theory, Timing, and Application

Philippe Borremans
Philippe Borremans
Risk Communication Alert: The Earth's Solvency Dashboard You Need to See

Mar 12, 2025

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16 min read

Risk Communication Alert: The Earth's Solvency Dashboard You Need to See

How Financial Risk Principles Are Transforming Environmental Communication

Philippe Borremans
Philippe Borremans
Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

Feb 26, 2025

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11 min read

Why 'Natural Disasters' Is a Dangerous Myth (+ What Smart Communicators Do Instead)

The Multihazard Reality: Preparing Your Message for Complex Crises

Philippe Borremans
Philippe Borremans
The Impact of USAID Suspension and WHO Withdrawal on Global Humanitarian Aid

Jan 29, 2025

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14 min read

The Impact of USAID Suspension and WHO Withdrawal on Global Humanitarian Aid

Examining the consequences for communicators and the shift toward community-led solutions.

Philippe Borremans
Philippe Borremans
When Uncertainty and Risk Meet Artificial Intelligence

Dec 25, 2024

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14 min read

When Uncertainty and Risk Meet Artificial Intelligence

How AI can support communicating risk and uncertainty during emergencies

Philippe Borremans
Philippe Borremans
Mapping the Invisible: How Impact Chains Enhance Risk and Emergency Communication

Dec 11, 2024

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11 min read

Mapping the Invisible: How Impact Chains Enhance Risk and Emergency Communication

How Impact Chains Visualise Communication Challenges

Philippe Borremans
Philippe Borremans
Survey Data Risks: Crisis Communication Oversimplification

Nov 20, 2024

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12 min read

Survey Data Risks: Crisis Communication Oversimplification

Why demographic data alone is not enough.

Philippe Borremans
Philippe Borremans
When Crisis Becomes the New Normal

Nov 13, 2024

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10 min read

When Crisis Becomes the New Normal

Crisis Communication Management in an Age of Constant Upheaval - how polycrises and permacrisis changes the way we communicate.

Philippe Borremans
Philippe Borremans
Communicating Climate Risk: The Communicator’s Balancing Act

Nov 6, 2024

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9 min read

Communicating Climate Risk: The Communicator’s Balancing Act

Effective strategies for conveying climate crisis urgency while maintaining public trust and scientific accuracy

Philippe Borremans
Philippe Borremans
Emergency Communication: Lessons Unlearned and New Threats

Oct 16, 2024

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10 min read

Emergency Communication: Lessons Unlearned and New Threats

Are we ready for the next pandemic and who will protect our emergency responders?

Philippe Borremans
Philippe Borremans
Battling the Conspiracy Beast: How AI Might Be Our Unexpected Ally

Sep 18, 2024

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11 min read

Battling the Conspiracy Beast: How AI Might Be Our Unexpected Ally

A new study shows how AI an play a positive role in combating conspiracy theories

Philippe Borremans
Philippe Borremans
Using AI avatars for personalised disaster relief.

Sep 11, 2024

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13 min read

Using AI avatars for personalised disaster relief.

AI avatars responding to individual needs in times of crisis.

Philippe Borremans
Philippe Borremans
AI Meets Emergency Prep: Transforming Island States' Resilience?

Sep 4, 2024

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7 min read

AI Meets Emergency Prep: Transforming Island States' Resilience?

New AI Tool Uncovers Efficiency Gains in Disaster Readiness Planning

Philippe Borremans
Philippe Borremans
AI Agents and Their Potential in Risk and Emergency Communication

Aug 21, 2024

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15 min read

AI Agents and Their Potential in Risk and Emergency Communication

I'll explore how these advanced systems are different from traditional AI and examine their potential applications in risk and emergency communication.

Philippe Borremans
Philippe Borremans
Heatwave Risk Communication: Tactics and Message Framing

Jul 17, 2024

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11 min read

Heatwave Risk Communication: Tactics and Message Framing

Framing Heatwave Communication: Balancing Positive and Negative Messaging

Philippe Borremans
Philippe Borremans
Special Report on Global Risks and Resilience

Jul 10, 2024

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8 min read

Special Report on Global Risks and Resilience

World Risk Poll Report 2024: Navigating a Changing Landscape of Threats

Philippe Borremans
Philippe Borremans
The Crisis Communication Role Player GPT and the Job Board

Jun 19, 2024

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6 min read

The Crisis Communication Role Player GPT and the Job Board

Announcing the job board and the crisis communicator role player coach.

Philippe Borremans
Philippe Borremans
Understanding Mental States for Effective Emergency Response

Jun 12, 2024

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9 min read

Understanding Mental States for Effective Emergency Response

Strategies and Insights for Crisis, Risk, and Emergency Communicators to Navigate Mental States and Deliver Clear, Empathetic Messages During Emergencies

Philippe Borremans
Philippe Borremans
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